Digital marketing is on a roll, and in 2017, things will only accelerate. As a powerful medium, digital marketing keeps incorporating innovative, and new techniques. As a result, this market segment is steadily growing at a steady pace. The trend may well continue or slightly accelerate in 2017. You might see the rise of those who embrace new trends before their competitors do. As an entrepreneur, you must take note and prepare to welcome future trends. Here are some digital marketing trends that you may see a rise in 2017 and beyond:
With the rise of virtual reality, users are getting used to more immersive experiences. During this experience, they feel like being present in the middle of the action. Gaming and movies, in particular, are using this technology to its fullest. In the next step, virtual reality is being complemented by augmented reality. With sets like Oculus Rift and Samsung Gear VR, the immersive content is becoming increasingly more popular around the world.
You may have read about decreasing attention levels, especially among internet readers. For this reason, most internet users are becoming increasingly impatient and would share a link just by reading the headline without thoroughly reading it. The rise of social media newsfeed with tons of brand marketing and other content streams has only made things worse. Realizing the worsening situation, content developers and focusing on developing dense content. It will ensure that the readers read it all instead of sharing it by seeing the headline. These contents will comprise of pertinent and up to date information, new technologies and other industry trends.
Though seeing companies focusing on niche markets is not new, this trend will grow more out of necessity. The reason is the fluctuating levels of customers but growing number of companies. It is evident that more companies will compete fiercely for a small pie. In this aggressive competition, companies will target a very specific niche, a narrower market segment with everything they have. This will lead to companies’ targeting and engaging customers to almost at a personal level. Naturally, it will result in more precise, and engaging campaigns and highly engaging content. The trend of increased competition and quality campaigning for niche markets will likely continue in 2017 and even beyond.
You may see many other marketing trends grow in 2017, but these trends will remain more notable.