Anyone with a little creativity can design its website. However, many people prefer to engage professional website designers. They bring a lot of experience which they gained from working on lots of projects; it goes without saying that their level of expertise is better than people who are not professional web designers.
So, if you decide to engage a web design company or individual, you still need to understand what makes a site effective, and require to ensure that your website meets your goals. The designers will bring a lot of insight and creativity to your brief, but you need to work with them to manage the project vigorously and successfully.
You can discover website design companies through adverts in magazines, through search engines, or through a local phone book. You can also find freelancers from all over the world, through freelancing sites. Designers usually work without even meeting their clients, but you might prefer to work with somebody familiar or lives in your city.
Do not be seduced by flashy graphics, until and unless they would help you to satisfy your website’s purpose. Take a look at the designer’s own site, as well as those in her or his portfolio. Look at how smooth the websites are to use, and how well they meet their requirements. You can try resizing the browser window, navigate by keyboard, type nonsense into forms, and increase the text size, to see if the website still works. You can also try out websites on different devices.
Usually, the portfolio websites will have been designed with different needs to your own. However, you can learn a lot about a design company by checking how search engine friendly and flexible their websites are by default.
Web designers often quote a fixed price for the project. It will be based on their guesstimate of how much time it will take, considering the scope of your project design and how easy you will be able to work with them. Must reassure them that you will respond instantly to their request for input and feedback, and supply materials in a form that is ready to go on the site wherever possible, you might save money from this attitude.
It will take the time to find web designers you trust, so it is an excellent idea to start looking for them as soon as possible. Though, you should wait until your content has been created before you kick off the project. Otherwise, you are taking the risk of having to cut your content to fit in the design. Completing the content earlier means you can then focus your attention on the design. It makes easier for you to give appropriate testing and feedback.
You have your ideas in mind but give designers freedom to be creative, it will give you the best results from your website designers. You can share your ideas and thoughts with designers for a clear vision for your site. However, do not dictate the color scheme, navigations, layout, and so on, unless you are sure that you have got a better design than they might come up with.
Tell them how you plan to distinguish your website from the competitors, tell them about the purpose of your site. Share and provide as much information as you have on your target segments and the kinds of devices they might use to visit your site. Share your idea of how you want your audience to interact with your site, and send them the content you already have written.
If you can offer examples of competitors or even the unrelated websites that you love and hate. Tell them why you love and why you hate them, it will help the designers to assess your taste.
Designers will usually create mock-ups of the web design, using Photoshop at first, so you can look and feel the design and agree on one of them before they spend too much time developing website pages. These mock-up designs are part of the website design project. However, you should not always expect designers to create them for free.
Always keep in touch with your web design team and give regular and timely feedback. Make sure that you thoroughly test and proofread the final web pages. Eventually, you are responsible for the quality of your website.