The purpose of your website

Nowadays the internet is useful for so many things. A website for a company is not an exception. It is important to decide what the goal of your website is? Decide if you want to promote a brick and mortar store? Or you want to sell something online? Do you want to gather email addresses for the mailing list? Or you want to position your online business as a market leader in your industry? By deciding on the purpose of your website, you would be able to design an effective internet site, and you would be able to change your potential audience as well.

It is tempting to dive straight and start developing your website, but before doing so, you need to find out the purpose of developing a website. Ask yourself why are you building a website? And what you want to achieve from your website? The answer to the above-mentioned questions significantly affects the design of the site, content and its features. The purpose of designing a site influence every part of the website. Everything you do during design and development process will be for the achievement of predefined goals and objectives. A website brings a range of benefit to the owner as well as visitors. The list of some essential things which a website can help you to do is as follows:

Building Relationships

Are you looking for customers or investors to build new relationships or you want to connect with peers who have similar interest? A properly designed website can help you to fulfill your purpose by attracting a large number of people from all over the world.

Sell, Sell and sell

You can make the use of the website to sell online. The website will make it easier for people to buy from anywhere at any time.

Enhance Reputation and Profile

The website can also help you to enhance your reputation. You can use the internet site if you want to share articles or videos to demonstrate your areas of expertise. You can also make the use of website to share photos, videos, and stories for gaining solicited feedback and for building interest among customers.

Improve Customer Service

Website help organization to deal with the client more efficiently. As a site owner, you can publish manuals and tutorials in order to help customers and to improve their experiences with the existing brand. The website enables businesses to provide customer support round the clock. The site also makes it possible for an organization to take customer inquiries by structuring the form and it enable companies to capture all the information needed to resolve customer queries and to improve customer support.


Through the website you can help market to understand the latest invention, you can also help them to learn a particular hobby through tutorials.


Entertainment is considered as the basic need of internet users. They love fun sites. Web site as a medium of sharing short games, films, and songs can help you to entertain your visitors.

Create a Community

Several websites are designed with an objective to bring people closer, to create a community and to improve the process of communication. People like to socialize and seek advice from people who share similar interest. Therefore websites are also helping site owners to create a community with similar interest and values.

Make Money

The website also helps traditional business owners to save cost by promoting products online. Money is an important motivator, but it is also important to take care of the user experiences. You can make money and win the loyalty of the visitors by advertising the product on the website.

A website can be used for a variety of purposes. Other than the above mentioned there are several other uses for which a website can be used. In web designing and development it is important to understand the purpose of website. It not only help in designing an effective website but also attract a large number of existing as well as potential audiences. A website designed with particular goal and objective also provide direction to the organization.


Shapen Systems & Technologies

is a Saudi based company which can help you to save time, improve efficiency, profitability and build strong customer/vendor opportunities. Here at Shapen you can make the best use of internet and uncover opportunities for your organization in the digital market.

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