Writing Tips

Writing for the website is different than writing for newspapers, magazines, and other printed documents because of a few reasons:

  • People usually skim read web pages, so a better use of subheadings and lists is essential for getting your message across.
  • Search engines will send people to the page that most closely matches their keywords, not necessarily your homepage. People can start their reading on any page of your website. So, you cannot make assumptions that they have read any other pages too.
  • Sometimes people land at your website after following an inbound link from anywhere else. Their expectations of your website will be defined by the content of that link, and any surrounding commentary. It is usually out of your control.
  • People can take any track from your text, following links to search other sections at any time. You can offer links to background knowledge, so you do not need to write the excessive details again.


So, by keeping all this in mind, make sure that people can quickly work out where they are standing on your site. To a certain extent, this function is related to the design of the website, but you need to consider it in your writing, too. You should not think or even assume that people are reading every word from page one. If you do this, you will confuse readers, and they will abandon your site.

Use powerful and attractive title and subheadings to help and attract readers by making them understand the purpose of each chunk of content, and how it relates to the other pages.

Do not try to force users into following a linear path with your content. Use some links to assist visitors to find related content that offers additional information. For instance, do not tell people all sales of the product are subject to shipping fees and then expect that they will hunt for that information, link it. If you indicate other products, then add a link to them too. If you provide a different path through your website to people, then they are more likely to spend time exploring it.

You can put a link anywhere in your sentence, and visitors will read and understand that it is a path they could take, they could ignore it also. You have to make sure that your link is descriptive enough so that people know what they are likely to find if they click on it.

8 Top Web Writing Tips

Put readers first: Do not brag about how great you are. Instead, tell readers how they benefit, reflect their interest in the headline (title) and make sure that you are telling them what they want to know from the first sentence or paragraph.

Keep web pages reasonably short: It is easier to navigate a short pages sequence wise that include clear links between them, focuses on one topic on each page rather than a wandering essay that fills five screenfuls.

Use a strong headline: The headlines or titles with verbs (action words) are more compelling than a dry title. Use a strong headline: Compare “Coldplay releases new album” with “New Coldplay album.”

Be consistent: There are some words with two different spellings are possible, always pick one of them and stick with it rather than using both of them on separate paragraphs. Also format abbreviations and dates consistently.

Create a lively pace: Keep your paragraphs short and always start a paragraph for each new idea. The length of the sentence could be different but do not let any go on for too long.

Do not show off: Keep your sentences simple and easy, prefer shorter words and avoid jargon. Must describe the technical terms if you use them. New writers feel that they have to put on a writer’s voice and they end up driving away readers.

Be specific: For instance, replace “affordable” with the price. Avoid using hype creating sentences like “award winning” just say what you have won.

Edit vigorously: Delete words like “indeed,” “actually,” “really,” and “currently.” Make every word add meaning. For example, replace “despite the fact that” with “however” or “although.” Use active voice, say “the cat sat on the mat” instead of using passive voice by saying “that mat sat on by the cat.”


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